Strategy Pillars

Steering Users towards Their Digital Inclusion Goals

The Internet connects people and societies, and is the backbone of the global economy ─ it is vitally important that the Ministry of Transport and Communications (MOTC) helps people in the community gain all the elements they need to be digitally included, for example: providing awareness, skills, support and access to connectivity and equipment, which they need to enable them to get online and make the most of the ICT technologies and services available to them.

These are the four important pillars underpinning MOTC’s Digital Inclusion Strategy which provide clarity and practical support to enable our users to reach their goals.

 

The four pillars of success:

Awareness

MOTC builds awareness of the importance of developing ICT skills and access to the Internet by helping each target group understand how it will benefit them. Each user group can be reached using the media channels that are most relevant. For example, MOTC will communicate with older people using traditional channels such as newsletters and flyers. Young people can be reached through social media and networking events.

Access

MOTC believes that everyone should have access to the technologies and infrastructure, including equipment and connectivity, that will help improve their daily lives. MOTC aims to ensure people can stay connected with free Wi-Fi services in public spaces across the country; development of computer rooms and Internet cafes in the community, and equipment loans.

Skills

MOTC aims to enable everyone to become efficient users of online services and understand the impact that it can have on their lives. This will be enabled through access to high-quality training materials and resources in Arabic, English and other community languages, training programs, workshops and online toolkits.

Support

MOTC will provide target groups with high-quality support that enables them to use basic technologies and the Internet. MOTC will provide support via a number of mechanisms, for example: developing a network of mentors, local digital champions and specialized support providers who can help deliver step-by-step guides; establishing communities of practice; developing online support via the toolkits etc.